Cutts And Butts

Whoah! Do I ever get sidetracked, ever and anon. This is in brief reference to the previous posting in regard to "linkbaiting". Between then and now, I came upon "Something is Wrong on the Internet" by Matt Cutts (no relation, as far as I know, to Rick Butts). "Something" has a ton of response comments to Mr Cutts' article on Google's "do no evil" policies to provide relevancy to those using the Google search engine and on the concept of "truthiness" of all forms of information. And I have come to understand that linkbaiting is using some type of trick (or tricks) to draw visitors to one's site of choice for whatever reason but probably in general to make money. I have as yet to actually return to "The Ultimate Guide to Linkbaiting Resources" to see what all those resources add up to. But I'm getting there.